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Sponsor Social Media

Entitled sponsors can utilize the Bank of America Chicago 13.1 Facebook, Instagram, X, and YouTube pages to post messaging.

Sponsor social media posts must be viewed as engaging to the event’s participant. Please draft the copy speaking from the event’s voice vs. the brands. Copy may be tweaked by event social media team to match event voice. Brand equity messages will not be accepted.

Sponsor to follow this process when submitting a request to utilize this asset:

  • Update and send social worksheet at least two weeks before the desired post date(s).
  • Event to edit and share final content one week prior to post date.
  • Posts that do not follow this process will not be accepted.

Type of posts that do well with our running community:

  • Relevant information to runners
    • Participant item announcement
    • Brand’s unique activation plan at the event
    • An offer or sweepstakes to win an item
    • Training tips
    • Impactful runner stories
  • Utilizing engagement features within platform (ex: polls in Instagram stories).
  • Videos with event footage incorporated.
  • Creative must be graphically pleasing. Please use running or race-related creative. Stand-alone logos are not recommended.

Click to view full sponsor social media guidelines (.pdf).

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